The 360 Blog

The internet has reshaped how we live and do business. But in this vast digital space, how do you ensure your business stands out? The answer lies in two powerful tools: SEO and SEM.

As a business, it’s essential to have a high-functioning website to display your message, attract leads and maintain relationships with past customers. 

AI is quickly integrating itself into every aspect of life, both for people at work and in their personal lives. But is AI the future, or just another fad?

Marketing is the secret to improving your bottom line. With a regular review, you’ll be able to see a tangible increase and notice the return on the investment for yourself.

The execution of an advertising program consists of pretesting copy and then actually carrying out the campaign. Marketing professionals spend significant time comparing and evaluating different potential campaigns to find the most effective option. This evaluation is done both pre- and post–launch to help fine–tune the small differences that can have large results when it comes to generating leads and making sales.

You know those projects you’ve been putting off all winter? Well, now that spring is here, it’s time to tackle them. While the concept of spring cleaning stems from a Persian new year tradition meaning “shaking the house,” there’s no reason you can’t also shake things up on the business side at the same time. In fact, now is a perfect time to do a little spring cleaning on your business’s website.

Managing a company in today’s world is a full-time job. There are bills to pay, deadlines to meet, people to hire, meetings to attend—the list goes on. So who has the time to manage a website on top of all that? Truthfully, no one. If you spend the necessary amount of time it takes to manage a website, you’re most likely neglecting your business’s other needs. (Trust us, we know.) Take control by giving some up, and learn how we can help turn your company’s web presence around.

Heading into a new year often means pausing to take stock of your life, and identifying areas that would benefit from a commitment to improvement. But don’t stop there! As a business owner, you should also be asking yourself what steps you can take to improve your company. Not sure what to focus on? Here are three resolutions you can make to ensure 2020 is your best year yet.

Have you ever visited a website and the URL bar displayed a “Not Secure” warning? It’s a little off-putting, that’s for sure.

What’s the difference between local search engine optimization (SEO) and national SEO?  Find out what is best for your business with these simple tips.

Two is usually better than one, right? It’s time the narrative of Facebook advertising vs. Google AdWords comes to an end. These days, you want both! For any business, large or small, advertising on both Facebook and Google allows marketers to create and manage the buying cycle for every campaign. Instead of comparing Google and Facebook, brands can utilize both platforms’ features for leverage to hit their marketing goals. No advertising platform is perfect and that is why joining the strongest two together is an essential digital marketing strategy.

Since the first American television advertisement aired in 1941, there has been a flood of ads on every channel possible. Radio, TV, print and film have all been the ideal mediums for advertisers to market their products or services to the masses since it all began almost 75 years ago. Luckily, technology has advanced enough to bring about the dawn of a new area — digital marketing.

One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.

Organic search engine rankings are not the only way to gain exposure and drive traffic to your website. There are numerous online paid advertising networks available to use across various websites. However, only two platforms, Google Ads and Microsoft Ads, offer direct integration with the most popular search engines in the world using a pay-per-click (PPC) advertising scheme.

Trends come and go, but your website doesn’t. A website is a representation of your brand, what you offer and what you’re capable of. When executed properly, a strong website will generate interest, inquiries, leads -- all things a business strives for in the digital world. What happens when your website hasn’t been updated?

A company blog hosted on your website is a great content strategy to improve search visibility, enhance branding and even generate leads. Is the effort to create engaging, relevant blogs worth it for business owners who simply don’t have the time or resources to produce it?

Whether it’s tracking audience behavior or measuring the conversion path, digital marketers constantly reference data to make new decisions for their websites. Tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools present this real-time data in useful ways and are constantly being updated with new features.

Any carpenter knows that a good set of tools is essential for their work. A digital marketer is no different. If you want to succeed on the web, you must become familiar with the necessary tools in order to achieve your marketing objectives.

It’s no secret that the world of digital marketing is a constantly changing landscape. Occasionally, things can change so rapidly that not everyone can stay current on the best practices. This becomes a problem when it comes to search engine optimization.