Your logo is an integral piece of your brand, reflective of your company’s mission and values. A strong logo raises awareness and helps with discovery. In order to be strong, your logo has to have a connection to your company, and be able to effectively communicate that message through purely visual elements.
Target Audience - When we are designing your logo, we keep a strategic approach in mind. It is important that your logo speaks to your target audience. If your brand doesn't attract the type of clients you want your company to have, then you do not have an effective logo or brand. Another goal we have while developing your logo is creating a logo that stands out from direct competitors. It is important to make sure your logo doesn't blend in and get lost amongst other companies when potential clients are doing reasearch.
Strategic Colors - Choosing colors for your brand takes a lot of research. We want to make sure that you are choosing colors that reflect a specific feeling and emotion that embodies who your company is.
Consistency - Once your logo is finalized, it is important to make sure you use the logo and the branding elements consistently throughout all of your marketing materials and website. This will help customers clearly identify your company and create brand recognition.
In order to provide outstanding logo design services that represents your company in a single visual image, it is important that we understand as much as possible about your brand and business goals. During Client Discovery, we will get to know you and your company which will lead our team to research your industry and competitors. We’ll figure out what visual elements work best for the field and how to work them into a unique and original design.
In the Concepting stage, our designers brainstorm all the possible ideas that could work for your brand’s logo. They’ll experiment with layout, color and fonts. Once concepts are chosen, execution begins. This is when all the decisions about color, placement, size, etc. come together to create a digital version of your new logo. In a presentation, our team will showcase the design, and explain the decisions they made. They’ll connect the brand’s voice and needs with the various design elements that have been incorporated into the prospective logo.
During Refinement and Revision you have the opportunity to provide feedback on the presentation. If multiple versions of the logo were created, you will choose which one the team will continue working on. This is when any changes or tweeks to the logo are discussed and incorporated into the new draft of the logo design.
Once Final Approval is received, final files and assets will be prepared and delivered. This package includes your logo in multiple file formats and variations as well as a brand guideline. The brand guideline features color specs and fonts used in the design to guide you in keeping a consistent brand with future materials.
If you’ve already developed a brand following, you may not want to start over with a completely new design. If your current logo is looking a little tired or outdated, our design team can work with you to refresh your logo design instead. We’ll update your existing logo so that it’s more vibrant and current, but do so in such a way that the core design is still recognizable to your consumer base.
Just starting out? Going in a totally new direction? Our custom logo design services can help! There are times when your company needs a brand new logo. When you do, you can rely on the design team at ThreeSixty (formerly 360 PSG) to create a logo that is visually appealing and properly communicates with your customers. We’ll do industry research, brainstorm creative design options and keep in contact with you throughout the process. We’ll get your feedback and ultimately produce an engaging logo that represents your company and its mission.
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