Search Engine Marketing | SEM Services

Search Engine Marketing Services by ThreeSixty (formerly 360 PSG)

People are searching for your business. Put yourself in front of them.

There are over three billion searches online every single day across the globe. No matter what business you're in, some of these searches are directly related to the product or service you provide. Organic rankings aren't the only way to get your website at the top of these search results. With search engine marketing, you can reach consumers at the right moment - when they're already searching for you.

Advantages of Google Ads Marketing Services

Search engine marketing (SEM) is a rapidly growing advertising strategy worldwide, and for good reason. KNOWN ALSO AS GOOGLE ADS AND PPC (Pay Per Click), THIS IS AN EFFECTIVE PAID ADVERTISING STRATEGY FOR MAXIMIZING ROI.

Online Visibility

90% of clicks go to links on the first page of Google. An SEM campaign is one of the most effective ways to get your business on that first page and directly in front of those interested in your services.

Faster Results

Although equally important, SEM will yield results significantly faster than organic rankings alone. Once your campaign starts, your ads immediately begin showing to relevant users.

Specific Targeting

SEM campaigns allow you to show your ads just to people in certain locations who search for specific words or key phrases. You'll only be advertising to those who are already looking for something you can provide.

Measurable Results

Every step of the SEM process can be tracked, from impressions to conversions and everything in between. This wealth of data allows our SEM experts to determine the most effective way to run your campaign, so you can see the best possible results.

Pay Per Click Advertising: Make Your Advertising Budget Go Further

In many traditional advertising tactics (like printed media or television commercials) businesses often have to assume a large cost upfront to develop and run the ad. Once it's finished, there's no way to guarantee that those who see your ad will find it useful or even pay attention to it at all. Inevitably, a lot of your advertising budget is wasted on consumers who didn't find your ad relevant. Imagine trying to hit a bullseye on a dartboard blindfolded without knowing where the board is. That is how some methods of traditional advertising can feel.

This is not the case with Pay Per Click advertising (PPC). PPC has a distinct advantage over any other form of marketing in that you will only pay when a person actually clicks on your ad. This means that every dollar of your PPC budget is spent on people who read your ad, considered it relevant, and then visited your website. Since all of our SEM campaigns are Pay Per Click, it's one of the most effective forms of advertising available to your business. We market your products and services to those who are actually seeking it out. The best part about Google Ads Pay-Per-Click advertising is, you only pay when your ad gets clicked.

Our Search Engine Marketing Process

Keyword Research

Our team will do extensive research to determine what phrases and key terms will work best for your business. Targeting the right phrases is an important step in working to create the best possible results.

Ad Development

We'll create compelling, informative text ads that will appear within the results of the search engine when your keywords or phrases are searched. These ads will encourage users to visit and engage with your website.

Analysis

We'll monitor your campaign to ensure that the traffic being sent to your website is relevant and qulaified. Our experts will collaborate with you throughout the process to make sure your goals are being met as well.

Measure Performance

SEM campaigns generate a significant amount of data about each site visitor. Each month we'll break this data down for you, and you'll recieve a comprehensive report with the results that are important to you.

Want more information about our search engine marketing services or to find out if Google Ads are right for your business? Ask our experts!

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search engine marketing Services