The 360 Blog

You only get one chance to make a first impression. Capturing visitors’ attention and making a positive first impression requires an engaging website design.

As a business, it’s essential to have a high-functioning website to display your message, attract leads and maintain relationships with past customers. 

With a combined total of 10 years in support, our team has encountered just about any issue you can imagine, so, we asked our team what a few of their most frequently asked questions are!

It takes work to always be innovating and we wouldn’t have it any other way! Here’s a look at some of our favorite websites from winter 2019.

Wait, we’re already one-third of the way through winter? Woah! We’ve been doing a lot of revamping at the 360 PSG offices and getting into new processes for the new year. It’s hard to believe that fall is over, let alone 2018; yet, here we are! Our marketing team started a lot of new campaigns in January while they are working their magic, we’ve selected five projects that our design team worked on this past season. Here they are in no particular order!

It’s been a hot, busy summer in Buffalo, New York! At times, we almost didn’t want to leave our comfy office to brave the heat waves and unforgiving UV rays. The great news? Our reluctance to go outdoors has provided our clients with a lot of exciting website launches and high-performing digital campaigns to enjoy while the weather cools down. In all seriousness, we had an awesome summer at 360 PSG (yes, even the outdoors too). Now that we have time to reflect, here are our picks for the top web projects of summer 2018!

We’ve made it to summer 2018! Our team has been busy launching, posting, writing, designing, supporting and managing numerous projects this season. It’s nice to take a step back and revisit the great client work and successes we’ve brought to the web. While website launches are only a portion of what we do over at 360 PSG, we put a lot of time and creativity into each project. Here are five of our top web projects from spring ‘18.

One of the most overlooked aspects of optimizing a website is the user experience. It can be difficult to gauge purely from the appearance and content of a site alone how users will interact with it. An experienced digital marketer will know that the way people interact with a website is just as important as how they find it.

It was a full house at 360 PSG this week for our Content Architecture, Modern Design Trends & Usability Workshop. Focusing on the importance of content and design in today’s digital world, our Dr. of Creative and Dr. of Operations, Jessa and Dan, presented what they believe a website needs in order to perform.

Trends come and go, but your website doesn’t. A website is a representation of your brand, what you offer and what you’re capable of. When executed properly, a strong website will generate interest, inquiries, leads -- all things a business strives for in the digital world. What happens when your website hasn’t been updated?

Summer is officially over and we may be a little sad about it, but being reminded of our favorite web projects from the season is the best way to get excited about what’s to come.

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 

A blog isn't just something to air personal grievances. It's a big benefit for businesses. Read about how to get started and the benefits of being an active blogger. 

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 

The Internet is a big place and it's important to stand out. Having a clean, functioning and informative website is crucial to turn those clicks into clients.