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The Essential Digital Duo: Paid Search + Paid Social

Social media advertising and search engine marketing (SEM) are two of the most popular strategies in online marketing, but the most common questions is - is one better than the other? While each business has its own individual path to success on the web, there's no doubt that allocating budget spend to both paid search and paid social is essential.


Why Your SEO Performance Will Benefit From SSL Encryption

Take a look at the space just to the left of the URL at the top of this page. If you're using a major web browser, you'll see either a green or grey lock symbol, and in Chrome, the word "secure" next to it. That's because our website uses HTTPS. It may look like only a small change from the traditional HTTP, but there are quite a few benefits to using it.


Rope In Leads With A Comprehensive Optimization Approach

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."


SEM or SEO: Which Is Right For You?

The digital marketing world is full of acronyms. Between CMS, CTR, CPC and many others, it can be hard to keep them all straight. SEO and SEM are two such acronyms that may appear to be similar, but refer to very different areas of digital marketing. 


Categories: SEO / SEM

What Is SEO, Anyway?

What exactly is SEO, and how do internet marketers and businesses use it every day? If you're seeking to improve the ranking of your website and the amount of traffic going there, the importance of understanding how search engine optimization works cannot be overstated.


Categories: SEO / SEM

Don't Let Your Local Listings Go On Vacation

There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.


Six Reasons Your Business Needs An SEO Strategy

Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why? 


Categories: SEO / SEM

Old Dog New Tricks: Landscaper Seeking SEO Advice

In 360 PSG's newest blog series, one of our elder statesmen takes on questions from small business owners just like you, to break down the complicated landscape of digital marketing. This week, we answer questions about SEO. 


Categories: SEO / SEM

Design Brief: Start With Content

Website design is much more than the visual look and feel. Proper content is the foundation for a powerful website, and centering your design around content is the ideal strategy to adopt for an effective website. 


Spring Cleaning For Your Site

Your website is the first impression that you make to prospects and clients. Because of this, you should be aware of changes in the marketplace to ensure your website is up-to-date and take advantage of current best practices. This is not to say that you need to redesign your site every year, but an annual spring cleaning may be in order. 


Fall in Love With Your Website

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 


4 Digital Marketing Trends for 2016

With the start of the new year soon upon us, lots of experts are chiming in about the upcoming trends. We've consolidated them for you and asked a couple members of our team their thoughts. 


The Future of Search: User Experience

 Is your website primed for the future of search? In this infographic, we'll detail the importance of investing in the customer experience on your website with UX.


Google Local Pack Update

Is your website vulnerable to the Google Snack Pack Update? Click here to learn more.


Is Digital Advertising King?

SEO, Twitter, Facebook. Are all of these things confusing and vying for your attention? We've got the lowdown on digital. 


Is Your Website Buyer Ready?

Is your website optimized for customers at different stages of the buying cycle?


Google Update - How Does It Affect You

Google has recently rolled out another round of "refreshes" in the way your website appears in its searches. Does this recent round affects you?


Top 5 SEO Methods for 2015

Search Engine Optimization is a constantly changing field. 360 PSG is helping businesses stay up to date with current SEO methods.


360 PSG is hosting an Online Marketing Event with Google: Feb. 11 2015 (Registration Closed Feb. 9)

For our first event of 2015, we're hosting a live-stream event with Google on Wednesday, February 11th, and you're invited to join us.


Why Learning Code is Important

Sure, it may not be a part of your job description and you've gotten along just fine for years without touching any code. What would you even use it for if you did learn a programming language? For marketeres though, there are some great benefits to even learning just a little bit of basic code. Don't believe us? Read on to learn all our tips. 


Alternative Advertising Platforms to Google Adwords

There's no shortage of alternative options to Google Adwords or Display ads for advertising your brand online. In this post, we explore those options at a high-level.


Categories: SEO / SEM