Social media helps drive brand awareness. With millions of people using at least one platform daily, it’s a great way to build your audience and connect with your customers.
Developing the perfect strategy for your business while staying in-budget can be challenging. However, there are cost-effective ways to get your brand in front of customers.
The most exciting football game of the year has more draw than just football. Vast portions of companies’ marketing budgets go toward creating commercials. But why is this wise?
In 2024, web design will change with new trends and popular features. The experts and web designers at 360 PSG have compiled a list of 6 trends we expect to see this year.
As we approach the new year, it's pivotal for businesses to reevaluate their branding. Effective branding is more than just aesthetics; it's the essence of a company's identity.
The internet has reshaped how we live and do business. But in this vast digital space, how do you ensure your business stands out? The answer lies in two powerful tools: SEO and SEM.
As a business owner, it’s essential to start getting comfortable with GA4 and the data held within it so you can track and monitor the performance of your business’s website.
As a business, it’s essential to have a high-functioning website to display your message, attract leads and maintain relationships with past customers.
AI is quickly integrating itself into every aspect of life, both for people at work and in their personal lives. But is AI the future, or just another fad?
Marketing is the secret to improving your bottom line. With a regular review, you’ll be able to see a tangible increase and notice the return on the investment for yourself.
In uncertain times, scaling back on digital marketing might seem like a good way to address revenue shortfalls. However, this is the worst thing you can do at a time like this. Digital marketing is the best way for you to reach potential customers right now, and it provides a valuable opportunity for you to garner long-term goodwill and brand loyalty. Making smart digital marketing decisions now is how agile and resilient companies will come out ahead in the future.
As small businesses attempt to navigate this very fluid situation, it’s important to have easy access to helpful, trustworthy resources. At 360 PSG, we put together a list for business owners to help them know who to turn to, and for what.
Since the first American television advertisement aired in 1941, there has been a flood of ads on every channel possible. Radio, TV, print and film have all been the ideal mediums for advertisers to market their products or services to the masses since it all began almost 75 years ago. Luckily, technology has advanced enough to bring about the dawn of a new area — digital marketing.
