The 360 Blog

As a response to the current COVID-19 situation, many employers have transitioned to having employees work remotely. This includes 360 PSG, which instituted telecommuting for all employees two weeks ago. Touching base with some of our team members gave us insight into what working remotely has been like for our employees

Here at 360 PSG, we work hard to bring our clients quality content and design. We also like to play hard— which is why our annual Holiday Party was held at Lasertron! Nothing brings out the holiday spirit quite like trying to annihilate half your coworkers and their families in a cutthroat game of laser tag.

New season, new projects! We’re back with our picks from spring and excited to share some of what we’ve been working on.

From the very beginning, it’s been our goal to help small businesses compete online with larger companies while constantly striving to do right by our clients and employees. It’s with our pleasure to share that the Buffalo Niagara Business Ethics Association (BNBEA) has chosen to award us for these principles.

Is it Wordpress, Drupal or the newest CMS advertised? We frequently offer advice to clients choosing a CMS, here are effective points that guided them to a confident decision!

Two is usually better than one, right? It’s time the narrative of Facebook advertising vs. Google AdWords comes to an end. These days, you want both! For any business, large or small, advertising on both Facebook and Google allows marketers to create and manage the buying cycle for every campaign. Instead of comparing Google and Facebook, brands can utilize both platforms’ features for leverage to hit their marketing goals. No advertising platform is perfect and that is why joining the strongest two together is an essential digital marketing strategy.

Facebook held a three-day Community Boost event in Downtown Buffalo July 9-11 and 360 PSG was there on the scene to soak up all the information. For those who don’t know, Facebook (and Instagram) have been touring the country hosting Community Boost events to train business owners on Facebook and Instagram marketing features. Not only do these events help train marketers of all skill levels, they share the direction both platforms are headed and the type of content and advertising that will flourish on each.

We’ve made it to summer 2018! Our team has been busy launching, posting, writing, designing, supporting and managing numerous projects this season. It’s nice to take a step back and revisit the great client work and successes we’ve brought to the web. While website launches are only a portion of what we do over at 360 PSG, we put a lot of time and creativity into each project. Here are five of our top web projects from spring ‘18.

It was a full house at 360 PSG this week for our Content Architecture, Modern Design Trends & Usability Workshop. Focusing on the importance of content and design in today’s digital world, our Dr. of Creative and Dr. of Operations, Jessa and Dan, presented what they believe a website needs in order to perform.

It doesn’t seem like winter is over in Western New York, but it is; and with that, it’s time to reflect and choose five of our favorite projects from the season.

If Facebook’s new algorithm update has you feeling like the last kid picked in gym class, you aren’t alone. When the social giant announced in January that it was putting a strong focus on personal pages (and much, much less on Business Pages), the professional social world dramatically rumbled. Not only had organic reach declined to almost 2% throughout recent years, Facebook declared that it’s practically non-existent moving forward. What does this mean for companies with a Business Page?

It might be freezing outside, but our team at 360 PSG is ready to start some great projects coming up in the new year. But first, let’s dial it back to the five top web projects we selected from fall.

In today's world of mass digital media, giving a referral is as simple as posting a social media link. At ThreeSixty, we know that 90% of prospective customers make buying decisions based on reviews and online mentions of your business.

It takes a lot to run a successful business. Finding and retaining good employees to help your business grow is difficult for any industry. Employing a team of in-house experts to handle your marketing strategies is a huge milestone; but, are you ready for that?

With 68% of B2B buyers being digitally driven, there’s no doubt that enhancing your knowledge of the industry will benefit your marketing efforts. Catch up with some insight from our B2B Google Partner Event! 

Summer is officially over and we may be a little sad about it, but being reminded of our favorite web projects from the season is the best way to get excited about what’s to come.

Fresh off the stage and back in the office, 360 PSG’s band Mouse Pad is settled in after their performance at Music Is Art.