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How to Write Social Media Captions That Work

Having a strong caption to accompany a visual will improve engagement, and then placement, of your organic content. What makes a caption effective? We've identified eight ways to help make your social media writing pop.


Rope In Leads With A Comprehensive Optimization Approach

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."


Solidifying Your Digital Donation Campaign This Year

Thinking of starting a donation campaign this holiday season? Consider that digital marketing has made larger scale campaigns accessible to smaller organizations. Check out some tips for starting your first digital donation campaign, here.


A Survival Guide to Your LinkedIn Company Page

Finding new ways to connect your business with the appropriate audience can seem like survival of the fittest. Fortunately, LinkedIn is a powerhouse professional network with almost 450 million members worldwide. LinkedIn is a network built for professionals but has carved a niche in the B2B markets, as well as recruiting. It can be a powerful tool for any size business looking to develop other meaningful business connections with some of the social media "fluff" taken away. If you already have a LinkedIn company page, or are just starting out -- there are some best practices to enhance the experiences of your business, prospective colleagues, employees and customers.


Get Your Company's Social Media 'Back to Business'

It's crucial to keep your company's social accounts current and monitored. Aside from producing new content and being in consistent communication, there are goals you should be setting for your social media efforts. We have put together six steps to getting back on track and reaping the benefits of having a well-maintained social presence.


How to Hit the Ground Running With a Marketing Campaign After Summer is Over

We're all guilty of taking advantage of the summer months while they are available to us; the warm weather, long lunches, the social atmosphere coming to a peak, and the easy going nature of our days tend to take off some of our edge. It's summertime, and the living is easy. The harsh reality is that the Fall comes a lot quicker than most of us expect, and the slower summer months begin to affect our bottom lines, in whatever role we assume. Instead of scrambling, we've broken down some steps to keep you on top of your game as you begin your first marketing campaigns to get back to business.


How to Write A Headline That Doesn't Stink

In the sea of content that floods the internet, it's imperative to write a headline that grabs attention. Whether it's for a blog post, article, press release or even social media post -- a headline is what will secure a reader into feeling that the content is worthy.


Categories: Content , How To's

The 7 Key Things You Need for a Successful Digital Advertising Campaign

With business and marketing moving more online, it's important to know how to not only run an advertising campaign completely online but also how to make sure it's successful. Learn about the key question you should ask yourself before diving into online advertising. 


5 Ways to Connect Through Content

If you're putting out content for your customers, it's important that they connect and feel invested with what you're saying. However, as a business, it can be difficult to decipher what types of posts are going to attract a larger audience. Learn how to use words to help people connect and appreciate what you're publishing. 


Fall in Love With Your Website

It's the heart of winter. Love is in the air. It's a perfect time to fall in love with your...website? Here's 5 ways to get customers to fall in love with your website. 


Facebook Advertising: Reach Your Target

Facebook Advertising is a great way to reach your target audience by running ads on people's newsfeed, both on desktops and mobile phones. Its biggest strength is audience targeting, which allows marketers to choose from a wide-range of options. Learn all about the benefits and how easy it is to reach your desired audience. 


Spice Up Your Social Media Accounts for the New Year

With the start of the New Year, it might be time to change up your social media strategies. 


The Power of Referrals

Are you capitalizing on one of the easiest forms of marketing available? Invest in your referral marketing to get the best return. 


Categories: Content , How To's

Why Isn't Anyone Seeing my Facebook Posts?

Have you notice a significant drop in the amount of people who are seeing your Facebook posts? Don't panic, we've got 4 tips to help get you back on track. 


How-To's with the Google SPAM Update

Have you noticed a recent drop in your email activity? Are your important business emails being affected?


How-To's with Fission CMS: Accessing and Linking your Sitemap

Included in every installation of Fission CMS is a sitemap. Here's how to make the most out of it for your Fission website. 


Categories: How To's

How-To's with Fission CMS: Setup Google Analytics Tracking

Nowadays, many website owners are taking advantage of tools which can record website traffic and trends. Here's how to use a Google Analytics Tracking ID with your Fission CMS website.


Categories: How To's

Top 5 SEO Methods for 2015

Search Engine Optimization is a constantly changing field. 360 PSG is helping businesses stay up to date with current SEO methods.


How to's with Fission CMS: Embed a YouTube Video

Embedding a YouTube video with Fission CMS is quick and easy! Learn how here.


How-To's with Fission CMS: Duplicate an Existing Page

Learn here how to utilize a quick work-around to easily duplicate page content in Fission CMS.


How To's with Fission CMS: Change Notification Email Address

Find out how to Change Notification Email Addresses for your website forms in Fission CMS.