The 360 Blog

Our Search Engine Marketing technicians get asked a lot of questions when it comes to running and managing AdWords campaigns.  There are some questions, however, that are asked much more frequently than any others. We'd like to take a moment to address the two most popular questions our SEM team receives.

This past April, LinkedIn released Matched Audiences, a trio of targeting capabilities for advertisers on the platform to hone in on specialized audiences using: Website Retargeting, Account Targeting and Contact Targeting. With Matched Audiences, marketers can reach customers and companies by uploading CSV lists of emails and company names, as well as re-engage with visitors who have been to their website using retargeting. 

A little over a year ago, our team member, Saprina Wilkins, lost her 22-year-old son, James, to a senseless act of gun violence. This unimaginable hardship has brought forth a deep purpose for Saprina, searching for answers, justice and a way to bring families together who have experienced unspeakable tragedies.

While we aren't really sure how another season has passed since our last "Favorite Web Projects" blog, we are back to share what we've been cooking up during spring at 360 PSG. We put a lot of hard work into each website, campaign and project, so it can be difficult to pick favorites! However, we whittled it down to five picks.

You may not be familiar with the term search engine marketing, but you've almost certainly experienced it. The last time you used your favorite search engine, several ads probably appeared before your list of results. Purchasing advertising space within that space is the basis of SEM. While that may seem simple, the path to a successful campaign is much more complex than many traditional advertising methods.

Having a strong caption to accompany a visual will improve engagement, and then placement, of your organic content. What makes a caption effective? We've identified eight ways to help make your social media writing pop.

In 2015, Facebook announced its newest ad format: lead ads. Described by the powerhouse social network as "an easy way to sign up for more info - anywhere", lead ads enable potential customers to sign up for a product or service directly onto the ad.

If you haven't noticed yet, our new website redesign has launched! At 360 PSG, we are passionate about our clients. It's our mission to make sure we provide innovative solutions to bring them online success. With that said, sometimes you have to treat yourself!

Social media advertising and search engine marketing (SEM) are two of the most popular strategies in online marketing, but the most common questions is - is one better than the other? While each business has its own individual path to success on the web, there's no doubt that allocating budget spend to both paid search and paid social is essential.

Take a look at the space just to the left of the URL at the top of this page. If you're using a major web browser, you'll see either a green or grey lock symbol, and in Chrome, the word "secure" next to it. That's because our website uses HTTPS. It may look like only a small change from the traditional HTTP, but there are quite a few benefits to using it.

As we get closer to the launch of 360 PSG's full website redesign, we thought it would be fun to share a teaser of what to expect! Our design team has been busy putting the finishing touches on our new site, but here's an inside look at some of the pages you will find when our new look is officially live.  

The concept is simple, and yet it may be the most overlooked component of an optimization program - when a visitor arrives at your site, it should be obvious what the choices are and where to find them so that the visit will not result in your prospect turning to "dust."

The digital marketing world is full of acronyms. Between CMS, CTR, CPC and many others, it can be hard to keep them all straight. SEO and SEM are two such acronyms that may appear to be similar, but refer to very different areas of digital marketing. 

As we venture further into 2017, 360 PSG has been involved in a variety of design projects that we have truly enjoyed working on from start to finish.

It's said that having pets in the workplace can reduce stress, boost morale and even increase attendance. If you haven't experienced having an "office dog", let us paint a picture for you. 

What exactly is SEO, and how do internet marketers and businesses use it every day? If you're seeking to improve the ranking of your website and the amount of traffic going there, the importance of understanding how search engine optimization works cannot be overstated.

Whether you believe content marketing has been around since the dawn of advertising, or that content has just started to become a heavy hitter in recent years - an inarguable factor of these two theories is that content really matters.

There is nothing more damaging to an organization's reputation than to have someone arrive to a location that has closed, or recently moved. The vast majority of consumers rely on up-to-date information on web and mobile platforms, and if your business recently relocated it could be months before the right address shows up on web-based maps and GPS units.

Search engine optimization is a term that's thrown around a lot by today's digital marketing professionals. You've probably heard the term SEO before. And you've probably had people tell you that it's important to your online success. But have you ever wondered why? 

The past year has been eventful for Snapchat - the mobile app developed "spectacles" to record from the user's perspective and even created a camera roll in case the storage on your phone is full. The past year has been eventful for 360 PSG as well, so we thought sharing snaps of some of our team was only appropriate! 

Have you ever had an ad or product follow you around on the web? These occurrences are not by chance, they are a marketing strategy known as retargeting. Are tiny people spying on your web activity? Thankfully, no.