Do you get frustrated with non-responsive websites on your mobile device or tablet? Don't be one of those sites! Google provides easy to use tools to check if your website is mobile-friendly.
Where do people go when they leave your website site? A visitor can "bounce" from your site in many different ways: by selecting a link to a page on a different site, clicking the "back" button in the web browser to leave your site, closing an open window or tab, typing in a new URL, or experiencing a session timeout.
A few years back, ICANN (the Internet Corporation for Assigned Names and Numbers) decided to open up the top-level domain registry to include branded domain extensions. With over 400 newly approved options, and thousands more on the way, business owners can now own their web address of choice with a .photography, .guru, or .lawyer extension should the coveted .com already be taken. But is it worth it?
Getting visitors to choose your site over the competition's is no easy feat, so why wouldn't you try your hardest to keep their attention once they've arrived? However, even the most well-intentioned people make mistakes. In order to prevent you from accidentally upping your bounce rate, we've put together a list of some of the most common mistakes to avoid when creating and updating your web presence.
There's a long standing debate in the web design community over the use of stock imagery on websites. Opponents argue that stock photos are overused and noticeably staged, while supporters reason that not every business can afford the original high-quality photos that the web economy demands.
We're frequently asked by clients, "How often should I redesign my website?" As experts in the industry, we get the impression they are looking for us to give them a golden rule for the number of years a website should last. In truth, however, some websites may need to be redesigned only a year after going live, and others will make it nearly a decade and still serve their organization well.
Lately, I've noticed what seems to be a growing trend on several large e-commerce websites: They offer you a discount for providing them with your email or a joining their mailing list... but they don't deliver on the discount until 2-7 days after the fact. While this is annoying to the consumer, in my opinion, it's also detrimental to sales. Here's why:
This post was written by our Creative Director, Ben Shepard.
As someone who has sat on both sides of the table it is brutally apparent that the relationship between creatives and their clients is stressful for both parties. Perhaps you're familiar with some of the pains that can arise from either camp, or worse, you've been burned through a bad experience already. This is unfortunate since all it usually takes to avoid calamity is better communication and a little education.
This post was written by our Director of Operations, Dan Fritz.
Building a website from scratch is not a "process". A process is a series of repeatable tasks that produce a predictable result, like building a Big Mac. No matter how many times the sandwich is made and no matter who makes it or where, as long as the process is followed, the result will be exactly as expected.
