Current News

The Buffalo Independent Secondary Schools Network (BISSNET) launched its new website www.bissnet.org with 360 PSG, Inc.

We've probably said it a million times over the past few years, but it's simply not good enough just to be online. Because of this, the team at 360 PSG put together what we like to to call, "The 5 Key Elements" of highly successful websites, to help current and prospective clients to better understand their need for a cohesive and multi-faceted web presence.

Incident Defense, LLC recently launched its updated website www.incidentdefense.com with 360 PSG, Inc.

The Peter and Elizabeth C. Tower Foundation recently launched its new website www.thetowerfoundation.org with 360 PSG, Inc.

Do your blogging and social media efforts feel haphazard? Are you looking for a way to add purpose to your content? An editorial calendar may be the solution! Whether you're a large corporation or a small non-profit organization, planning your content in advance is vital to a successful content strategy.

Although Google's algorithms are top secret, they are widely accepted as an accurate barometer for gauging the importance of your content on the internet. As a result, many users have turned to dishonest methods of gaming the system in order to improve their rankings. However more often than not, these "black-hat" tactics do not work. As Google's Matt Cutts tells us, time and time again, the only SEO method that works is creating quality content that is useful to your reader. Below are five methods for writing content that ranks:

Creative Outdoor Advertising launched its new website creativeoutdoor.com with 360 PSG, Inc.

Many business owners know that using Google AdWords is an excellent way to drive traffic and build ROI for their websites. However, a poorly managed campaign can easily cost you more than it brings in. It all comes down to how much you know about AdWords and how efficiently you manage your campaigns. Below are some common mistakes to avoid in order to build a successful AdWords campaign

The Foundation of the Roman Catholic Diocese of Buffalo launched its new website www.frcdb.org with 360 PSG, Inc.

While many business owners tend to get lost in the number of likes, followers, and other social engagement metrics, there is another major benefit of developing and maintaining a strong social media presence that sometimes goes unnoticed: improved search engine optimization.

Triplex Sales launched its new website www.triplexsales.com with 360 PSG, Inc.

Flame Control launched their new website www.flamecontrol.com with 360 PSG, Inc.

Wrate Mechanical Services recently launched its updated website www.wrateservices.com with 360 PSG, Inc.

Earlier this month, Facebook made another drastic change to its terms of service. However, if you're a small business using the social network, it's probably one you will like. Since the implementation of business pages, Facebook has forbid running promotions directly on a page and required the use of a third party app for all contests. Yes, all of those "Like this post to win!" style contests were illegal, up until now.

Did you know that as of May 2013, 15% of American adults ages 18 and older do not use the internet or email? Or that 63% of adult cell owners now use their phones to go online? Two reports released this past month by the Pew Research Center share some important insights on adult internet usage in the United States.

Ciminelli Real Estate Corporation launched their new website www.conventusbuffalo.com with 360 PSG, Inc.

It's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, build and solidify relationships. But, how do you continue, time after time, to make your newsletter stand out in your readers inbox and keep them engaged?

Operation Backbone launched their new website www.operationbackbone.com with 360 PSG, Inc.

This month, instead of talking about news outside of 360 PSG, we'd like to draw your attention to some updates to our online support page that you may not be aware of. While you're still more than welcome to call us with questions or issues, we hope that these resources may be of assistance at times when we're not in the office or when you just want to learn something on your own. Let's start with the website.

HopeWest, formerly Hospice & Palliative Care of Western Colorado, is a local nonprofit organization that offers many programs and services to help patients, families, and the communities understand and cope with the multiple issues that arise when facing illness, grief, and the end of life. HopeWest services 7000 square miles of western Colorado, with office locations in Grand Junction, Montrose, Delta and the Plateau Valley area.

Congratulations to 360 PSG President, Joel Colombo, on being named to Buffalo Business First's 22nd annual 40 Under 40 list.

The Commercial Collection Corporation of New York, Inc. launched its new website www.commercialcollection.com with 360 PSG.

The Scenario: You have an attractive website that looks like and says exactly what you want it to, but you feel like your calls-to-action should be generating more leads and conversions than they currently are. You hypothesize that the wording or imagery may be off, but how can you know for sure? The solution is a process known as split testing.

While there are many factors that influence how and what consumers buy, 85% of shoppers point to color as a primary reason they buy a particular product. With that much importance placed on a single element of design, it's not surprising that it is often the primary focus of many discussions, marketing pieces, and white papers.

The Cambria Corn Maze of Lockport, NY launched its new website www.cambriacornmaze.com with 360 PSG.

Compass House recently launched www.compasshousegolf.com with 360 PSG.

TJW Full Frame Photography launched its new website www.tjwfullframephotography.com with 360 PSG.

If you've had the opportunity to read any of our articles discussing Open Source vs. Enterprise content management, it's pretty clear which side we're on. One of the main reasons we advise non-web designers and developers not to choose Open Source technology is that it is susceptible to security vulnerabilities and often takes time to repair.

In a world consumed by social media, the ways in which we communicate are constantly changing and improving. The two largest social media platforms, Facebook and Twitter, have spent the past several years perfecting their platforms, regularly updating their features in order to stay one step ahead in the game. In an effort to not be outdone, many of these features often overlap.

Global Concepts Charter School launched its new website www.globalccs.org with 360 Professional Services Group.

PBM Elder Law recently launched its updated website www.pbmlawyers.com with 360 PSG.

Pentecostal Temple COGIC, based in Buffalo, New York, launched its new website www.ptchurch.org with 360 Professional Services Group.

Search Engine Optimization is an ever-changing industry, filled with algorithm updates and best practices, used to keep SEOs from using spammy techniques to achieve better rankings.

Sealing Devices Inc. launched its new website www.sealingdevices.com with 360 PSG, Inc.

So you have probably heard the words "Open Source" and "Commercial Software" (sometimes called Closed Source or Proprietary Software), but many people do not know what the implications of choosing one over the other may be. We decided to take a few minutes and talk about some of the key pro's, con's, costs and concerns regarding the choices... so you know what you're getting into in the short term and sometimes more importantly, the long haul.

The High School Counselor Association of Western New York launched its new website www.wnyschoolcounselor.org with 360 Professional Services Group.

The Stay Alive HIV/AIDS Prevention Education Program launched its new website www.stayalive.org with 360 Professional Services Group.

VetGlaze, LLC launched its new website www.vetglaze.com with 360 Professional Services Group.

The AMBER Consortium launched its new website www.theamberproject.org with 360 Professional Services Group.