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With all of the shiny new tools and social media platforms on the forefront of digital marketing, it can be easy to overlook some of the older, more reliable methods of years past. However, we're here to remind you today that email marketing is one of the most effective methods of online marketing, and should not be overlooked. Why? Recent studies show that email is almost 40 times more effective at acquiring new customers than Facebook and Twitter.

The initial goal of nearly every website is to be viewed by as many relevant visitors as possible. Why? Without traffic to your site, visitors won't turn into paying customers (also referred to as a "conversion"), and zero conversions equals zero return on your investment. Simply put, visitors need to be able to find and view your website in order for it to make you money.

These days there are more ways to connect online than ever before, which means there is more risk of your personal information being stolen by criminals. Cyber security is becoming a major concern with many online consumers, leading them to direct their business to larger vendors who offer a greater sense of protection than their lesser-known competitors. So how can you, a small business, build trust with new visitors and keep your website competitive?

Understanding the flow of traffic on your website is a vital part of building a successful online presence. Knowing where your visitors are coming from, what pages are being viewed the most and for how long, are all key pieces of information for improving the long-term success of your website.

Buffalo Computer Graphics recently launched its new website www.buffalocomputergraphics.com with 360 PSG, Inc.

As digital technology has become more pervasive, users expectations have also changed. Gone are the days when waiting for dial-up modem speeds was an acceptable use of time. Companies now have a matter of seconds for a page to load before visitors will lose patience and leave. Server errors, broken links, and poor navigation are also deal-breakers.

Remarketing is a feature in AdWords that helps you reconnect with people who have previously visited your website, by showing them relevant ads across the web or when they search on Google. When people leave your site without making a purchase, remarketing may help to encourage them to return to your site and buy something. Remarketing ads are run separately from your regular Adwords campaigns, and only target web users who have been to your website.

At the end of the day, the goal of every business website is to generate income. Whether you want your site's visitors to purchase a product, make a donation, complete a form, download content, or register for an event, they need to be directed where to go. An effective call for action will guide visitors to these different parts of your website, completing your objectives along the way.

More than 1 billion unique users visit YouTube each month. If that's not enough to convince you that you should be using video as part of your online marketing strategy, also consider the fact that YouTube currently reaches more US adults ages 18-34 than any cable network. Not too shabby, right?

These days, it's pretty much a given that if you have a business, you need to have a web presence. However, what that presence is made of is unique to each brand or organization (or at least, should be). In addition to a website, many companies opt to utilize social media and other networking tools to help expand their reach.

We've probably said it a million times over the past few years, but it's simply not good enough just to be online. Because of this, the team at 360 PSG put together what we like to to call, "The 5 Key Elements" of highly successful websites, to help current and prospective clients to better understand their need for a cohesive and multi-faceted web presence.

Do your blogging and social media efforts feel haphazard? Are you looking for a way to add purpose to your content? An editorial calendar may be the solution! Whether you're a large corporation or a small non-profit organization, planning your content in advance is vital to a successful content strategy.

Although Google's algorithms are top secret, they are widely accepted as an accurate barometer for gauging the importance of your content on the internet. As a result, many users have turned to dishonest methods of gaming the system in order to improve their rankings. However more often than not, these "black-hat" tactics do not work. As Google's Matt Cutts tells us, time and time again, the only SEO method that works is creating quality content that is useful to your reader. Below are five methods for writing content that ranks:

Many business owners know that using Google AdWords is an excellent way to drive traffic and build ROI for their websites. However, a poorly managed campaign can easily cost you more than it brings in. It all comes down to how much you know about AdWords and how efficiently you manage your campaigns. Below are some common mistakes to avoid in order to build a successful AdWords campaign

While many business owners tend to get lost in the number of likes, followers, and other social engagement metrics, there is another major benefit of developing and maintaining a strong social media presence that sometimes goes unnoticed: improved search engine optimization.

It's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, build and solidify relationships. But, how do you continue, time after time, to make your newsletter stand out in your readers inbox and keep them engaged?

The Scenario: You have an attractive website that looks like and says exactly what you want it to, but you feel like your calls-to-action should be generating more leads and conversions than they currently are. You hypothesize that the wording or imagery may be off, but how can you know for sure? The solution is a process known as split testing.

While there are many factors that influence how and what consumers buy, 85% of shoppers point to color as a primary reason they buy a particular product. With that much importance placed on a single element of design, it's not surprising that it is often the primary focus of many discussions, marketing pieces, and white papers.

In a world consumed by social media, the ways in which we communicate are constantly changing and improving. The two largest social media platforms, Facebook and Twitter, have spent the past several years perfecting their platforms, regularly updating their features in order to stay one step ahead in the game. In an effort to not be outdone, many of these features often overlap.

Search Engine Optimization is an ever-changing industry, filled with algorithm updates and best practices, used to keep SEOs from using spammy techniques to achieve better rankings.

While Facebook's latest News Feed redesign made headlines around the world earlier this month they're not the only major social media platform to recently make alterations to their user interface.

Ciminelli Real Estate Corporation launched their new website www.bethunelofts.com with 360 Professional Services Group.

It has often been said that, "You only get one chance to make a first impression." Your website is often a customer's first impression your business. If your site loads and functions at a snails pace, you may be losing business and not even know it.

We've written before about knowing when it's time to redesign your site. Put what about once you're ready to move forward? A successful website redesign starts long before any design work is actually done.

Over the past few years, website SEO has increasingly become a concern for many small business owners. For those managing their own sites and pages, or even those working with a web services company to design and optimize their site, utilizing the following tips will provide a solid foundation to better ensure proper website SEO.

Since the unveiling of Graph Search on January 15, Facebook's latest feature has been the talk of the tech world. Currently available in limited beta to US English-speaking users, the new search function enables people to find information through the filter of their friends.

Every website should have an objective it wants users to complete, whether it is filling in a contact form, signing up for a free trial, or making a donation. Assuming this is already in place, the next step is making sure users notice these elements and are then encouraged to act. The simplest method is through a highly visible "call to action" (CTA).

While it's possible you're getting good value from your paid Google AdWords campaign, chances are you could be doing better. Because of this, we've compiled a list of the most common mistakes made when self-managing an AdWords campaign and how to correct them:

As the time of the printed phonebook slowly nears an end, business of all sizes are joining the web to make their presence known. The internet, for many, has become the first place they go to find information about the products and service they want; so it's only logical that you should want to build your brand online.

There are very few, if any, websites in existence that don't undergo at least a minor revision at some point during their lifecycle - a reality that any business with a web presence must face. However, we know that many business owners struggle with this decision, so we've put together a helpful list of signs to help you determine if it's time for a redesign.

In last month's newsletter, our feature article discussed ways that you could enhance your email marketing strategy, such as improving the quality of your headlines and A/B testing your delivery times. Today, we take it a step further with a tutorial from Social Media Today.

Email isn't sexy. There's no hip email startup for the media to obsess over. No twenty-something, hoodie-clad CEO of email. No hot new email device that will sell out on pre-order. However, there are approximately 3.1 billion email addresses worldwide, which when compared to the 955 million monthly active users declared by Facebook, is pretty impressive.

Testimonials are an excellent way to promote your business and its products and services. Your testimonials can help you attract new customers, retain existing customers, and can even prove useful in your marketing campaigns. Why?

Whether you're a veteran Twitter user or brand new to the platform, the goal of every tweet is still the same: engage your followers and encourage them to share your content with theirs. However, this is often easier said than done. While many factors contribute to the "re-tweet-ability" of your messages, the quality of the tweet should not be one of them. Use the following tips to optimize your tweets and make them as re-tweet-able as possible.

According to the Content Marketing Institute, "Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."

As stated in last week's article, Has Pinterest Caught Your Interest?, Pinterest is rapidly growing into one of the most frequented social media networks across the globe.

The latest social media network to go viral, Pinterest is a virtual "pinboard," that allows users organize images, videos, and other content they find on the Web. "The basic idea behind Pinterest," Time Magazine wrote, "which lets you create and share collections of stuff you like in any category you choose — has been tried before by startups that didn't make much of a mark. This time it might take off."

Just about every organization these days has a Facebook page, blog, or some form of social media account, but are they actually leveraging their social media to market their business?

Along with last month's f8 announcement regarding the new Timeline, Facebook launched several new features, which are anticipated to change the way users engage with the platform. What does that mean for you?