It's almost the holiday season, and preparations are already underway for online retailers big and small. With record sales in the billions, it's easy to see why everyone wants a piece of the online action. But in order to build an effective e-commerce business, it needs to be right for your site.

If you sell a retail product or service that doesn't require immediate fulfillment and can be easily described and shipped, adding e-commerce to your site could bring you lots of business. If you have big enough margins, high enough prices or plan on selling enough product, e-commerce could even become a major part of your business plan.  

While there are many different third-party options available for adding e-commerce capability to your website, many of them are quite basic and are not optimized for search. This doesn't do you much good when potential customers need to first find your product online in order to buy it.

Fission CMS is one of the few content management systems that offers users the ability to optimize individual products for search, because all of the tools are built right into the platform. With Fission's product catalogs you can create alt-text for each product image to help it show up in image searches and add keyword-rich product descriptions to improve each item's organic ranking. Fission also gives users the ability to create custom SEO-friendly URL's for each individual product page.

Most importantly, you can manage every detail of your e-commerce business yourself, directly from the back-end of your website. From adding product details to selecting payment gateways, discounts and shipping options, Fission CMS puts you in complete control of your online store.

Fission's customizable e-commerce solution can also be applied to many other scenarios where online payment is required, including donation management and accepting payment for event registration.

To learn more about the selling power of Fission's E-Commerce tools and building your custom E-commerce site, contact 360 PSG today online or give us a call at 716.829.7373!

For clients in the Buffalo area, be sure to check out our upcoming Fission E-Commerce workshop. Seating is limited, so be sure to get your RSVP in as soon as possible!