Rood Utilities Inc., a division of VP Supply Corp, launched its new website www.roodutilities.com with 360 Professional Services Group.

Founded in 1964, Rood Utilities Inc. is a wholesale heating and air conditioning supply company headquartered in Auburn, NY that supplies equipment and parts to many oil companies and heating contractors in upstate New York.

According to the company history, Rood Utilities also "established the Auburn Technical Institute - a formal training facility dedicated to expanding the knowledge of technicians in the heating and air conditioning trades." The institute attracts students from every state in the northeast, as well as nationwide; coming from as far away as Utah and Wyoming.

In need of a website that could showcase Rood Utilities course offerings and upcoming events, the graphic design team at 360 PSG delivered a custom site that shares a similar look and feel with that of their parent company, VP Supply Corp.

With the Fission Content Management System (CMS), Rood Utilities has the ability to create, edit, and update an unlimited number of content pages from any computer with internet access at any time.

Because Rood Utilities' new website operates on the Fission Web System, the company will also have access to built-in search engine optimization tools that have the potential to increase search engine ranking and improve visibility online.

Rood Utilities' site is hosted on 360 PSG's secure servers at their business class datacenter in downtown Buffalo, NY.