Many web service providers advertise search engine optimization, a service that can improve your site's rankings in search engines by focusing on meta-tags and keywords. However, what many people don't realize is that many effective search engine enhancements can be incorporated directly into content of a website.

While 360 PSG still utilizes targeted meta-tags, our primary focus when cultivating organic search engine traffic is a fully integrated solution, emphasizing the use of structured landing pages, link generation, and the development of relevant content. By targeting key phrases not only in the code of your site, but also in the content you read on the page, our SEO specialists can boost your search engine ranking quickly and effectively, resulting in more traffic to your website and a greater number of conversions (of visitors into customers).

Want proof? Try Googling "WNY drug and alcohol testing" or "Buffalo drug testing," and one of the first results you'll see is for Healthworks WNY, an occupational health services firm that offers services such as physicals, immunizations, and drug and alcohol testing.

How did Healthworks WNY rise to the top of the search results for those keyword phrases?  Organic SEO. Working with 360 PSG's SEO specialists, Healthworks WNY launched their SEO campaign in December of 2010 and has seen a steady increase in their website traffic since.

With optimized and relevant website copy and callouts, the correct keywords, and the implementation of several other SEO tactics, Healthworks WNY was able to maximize their website's potential without breaking the bank.