Top 6 Most Important Things to Look for in a Website Designer

Your website is one of the most important parts of your business. It’s how you communicate your brand to the world, attract new customers and maintain relationships. In the digital age, having a well-functioning, attractive website is absolutely necessary.

Finding a website designer to handle your project is the best way to ensure that your company's website effectively represents your company. They know the ins and outs of web design and what makes a good site.

But how do you know if you’ve found a good web designer? Here’s what you should look for in a web designer before they start work on your website:

1. Portfolio and Experience

See what work they have completed in the past. Is this the first site they’ve built, or have they completed dozens of websites over the span of several years? Review their previous work to ensure their style and expertise align with your needs.

2. Understanding of Your Industry

You’ll also want to see if the web designer you’re looking at understands your industry. Every industry has its own intricacies to make a successful website. You want to work with a designer who understands this and is someone you can collaborate with throughout the entire process.

3. User Experience (UX) Focus

A website can’t just look good. It needs to work well and be easy to navigate. This helps visitors explore your site more easily and encourages conversions. A good designer prioritizes easy navigation and engaging layouts for users.

4. Communication and Collaboration

Web design takes a team. Look for someone who listens well, communicates effectively and values feedback.

5. Budget and TImeline Transparency

Budgets change over time as you adjust what you want for your website, as does the timeline. However, you should always know the projected timeline and the rates your web designer charges. Ensure you have a clear cost estimate and realistic project timeline.

6. Post-Launch Support

When your website is finished, know what comes next. Do they offer support and training? They should offer ongoing support or training for future updates and troubleshooting. You’ll want to be able to work on your website and have a team you can rely on if you run into problems.

Find Your Designer

Now that you know what to look for in a web designer, you can start your search. Be prepared to ask the right questions as you review marketing companies to help take your business to the next level.

Start your search by talking with ThreeSixty. Our experienced team of web designers are ready to discuss your brand and how to build and design a website that meets your company’s needs.