Healthy Options launched its new website www.healthyoptionsbuffalo.com with 360 Professional Services Group.

In 2004, the Independent Health Foundation created the Healthy Options Buffalo program to help the local community make informed nutritional decisions when dining out and help address the high rates of stroke and heart disease prevalent in Western New York.

Several years ago, the Independent Health Foundation's Healthy Options program was integrated into the Taste of Buffalo, making it the first food festival in the United States to require that all participating restaurants offer a healthy menu option. Healthy Options continues to be an integral part of the event, with cash prizes being awarded to the restaurants offering the top three healthy dishes.

While Independent Health provided their own design, the programming team at 360 PSG created a custom search interface within the Restaurant Guide so that visitors could browse the catalog of restaurants or search for them by name and location.

Operating on the Fission Content Management System (CMS), Healthy Options has the ability to add, update, and edit an unlimited number of content pages at any time from any computer with internet access.

The Fission Web System also contains powerful built-in search engine optimization tools that have the ability to increase  Healthy Options' search engine rankings and improve brand visibility. Healthy Options chose an upgraded SEO package to include benefits such as advanced analytics and Executive Reporting regarding website traffic and search engine ranking.

Healthy Options' site is securely hosted on 360 PSG's servers at their business class datacenter in downtown Buffalo, NY.